The “Farm to Table” idea
We executed a unique brand identity, and a photo shoot to emphasize the “Farm to Table” aspects of Aaron’s Catering company. Furthermore, we produced photos for the lifestyle for Chef Brian Aaron.

Introduction:

Chef Brian Aaron, entrepreneur, restaurant consultant, visionary, and owner of an acclaimed catering company, Aaron’s Catering. Established in the industry, Brian has had the opportunity to cater for celebrities like Dwayne Wade, Gloria Estefan, Julio Iglesias and Hilary Clinton, as well as corporate companies like Coca-Cola, Moet, and Lamborghini to name a few. The success of these events has afforded Brian accolades like being named The Top 20 Industry Leaders Under 40 by BizBash, The People Who Make Miami by Ocean Drive, and The 68 Most Innovative Event Pros by BizBash. 
Chef Brian Aaron continues to innovate through his travels while changing the overall perception of a sustainable, fresh, and organic lifestyle. As a lifelong student of the food industry, Brian has always felt honored by the ability to share his culinary experience with others.  

Details: 

The first step to creating the chef’s brand identity was to write a table of contents, the next step was to think about a representative logotype.

The challenge to create it was to unify his new logotype with the catering company logotype. We consolidated them with his last name “Aaron”.  I used a brush technique with a pasta sauce to create his wordmark. As you can see, inside the logotype conception in this article.

Also, we thought of a photo shoot having as a reference the concept “farm to table.”
Lastly, we created the marketing support and social media of Chef Brian Aaron along with his catering company.
  

Thinking:
• Building a unique brand identity.
• Developing brand guidelines for his catering company named Aaron’s Catering.
• Designing a logotype that is representative of the business and future projects.
• Come up with a visual communication campaign.

Idea:

“Farm to Table”

• We executed a photo shoot to emphasizing the “Farm to Table” aspects of Aaron’s Catering and Lifestyle for Chef Brian Aaron.

• Conceptualized and established brand identity guidelines where we combined Chef Brian Aaron identity and Aaron’s catering.

Credits:
Agency: GMG Advertising
Advertiser: Brian Aaron
Category: Personal Brand Identity / Brand Guidelines
CEO: Mike Beovides
Account Executive: Jennifer Rangel
Concept Art Director: Mark Zuniga
Graphic Designer: Mark Zuniga
Copywriter: Jennifer Rangel
Photography: Ines Ayra

Visual content and design, tasks as, set of design guidelines, line art style, fonts, colors, images and space that ensure consistency across their interface.

This way we will find essential POINTS OF VALUE for the DESIRED CONSUMER

Once the framework has been established, we move on to the design.
DEVELOPING A CONSISTENT USE FOR THE ISOTYPE in all its manifestations.