About Me

Hi! I’m Mark. An Interactive Art Director, User Interface, and Experience Designer based in Miami, FL.

As an Art Director specializing in Advertising, my professional experience consists of working in the advertising industry for over ten years in advertising agencies. My creative career, spanning ATL, BTL marketing, and digital marketing. Throughout this time, I have been learning and working on engaging ideas with strategic thinking, providing benefits to my clients in graphic design, website design, UI/UX design, social media content, collateral design, photography production, video production, event production, print design, billboard design, brand identity, direct marketing, packaging design, photo-editing, video editing, interactive PDFs, eBooks, ePUB, responsive web design, interactive kiosks, and mobile apps. Also, I can do several tasks in motion, photography, and videography.

In 2002, I began my journey in advertising agencies at Leo Burnett Worldwide as a Graphic Designer. In 2009, I was an Art Director at McCann WorldGroup. Furthermore, I joined the creative teams such as Saatchi & Saatchi Global in 2008, Publicis Worldwide in 2006 and once again at Leo Burnett in 2004, and McCann in 2003 aforementioned. In 2012, I switched from advertising agencies to the marketing departments in shopping mall, universities and e-commerce. I joined digital advertising agencies such as GMG in 2015, and Anvixa in 2017. Currently, I’m working at ESDistributions as a Digital Art Director and UX/UI Designer.

Concerning brands categories, I have been worked on projects to different products with Well-known Brands such as Mobil, Chevrolet, JCB Excavators Limited, Americatel, Yell, and DirectTV. Under alcoholic beverage brands, I helped run Backus, Barena, Cuzqueña which belongs to the SABMiller Group -World’s Second-Largest Brewer. In retailers’ category, I worked with the Largest Brands in Latin America such as Mall Plaza, Saga Falabella, Sodimac in department stores, Tottus, Plaza Vea, Wong, Metro in supermarkets category. I worked with brands licensing, (e.g. Mattel, Marvel, Disney, Snoopy, Hasbro, Peanut, Barney, Ice Age, Open Season and Madagascar). Also in the sports category, Marlins Foundation, Real Madrid Foundation, and Manchester United.

Further, I worked projects for Amadeus North America,Palace Resorts, Ronald McDonald House Charities, Baptist Hospital, Metro PCS, A+MiniStorage, Marlins Foundation to name a few. Furthermore, I created brand identities and marketing support for three recognized chefs in Miami, Jacquie Marquez, Chef Brian Aaron in AméricaTéVé station, and Chef Adrianne Calvo featured on NBC “6 in the Mix” as guest chef.

I’m a strong visual communicator involving all aspects of the project process. I bring together the various specialties from strategy to creative unifying them seamlessly into effective end products. I provide creativity, delivering holistic experiences with solid quality and functional consistency. I manage a multiple social media networking, through Facebook, Twitter, Instagram, LinkedIn, SlideShare, YouTube, Vimeo, Tumblr, Flickr, Behance, Issuu, Pinterest, SoundCloud, and Snapchat. I’ve been writing on Blogger from May 2010 focussing creative resources to identify useful practices in the advertising process to conceive an idea.

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Experience

ES DISTRIBUTIONS. Logistics & Supply Chain | Digital Art Director – Present
My job duties are working on advertisement projects through the Amazon store and digital media. Commissioning with specialists, such as artists, photographers, and 3D engineers, to create 3D models and visualizations. Tasks such as brand positioning, graphic design, web design, photography, creative direction, and visual information in Amazon infographic images.

GORILLA PITCH MANAGEMENT. Digital Advertising Agency | Remote Digital Art Director from 2015 – Present
Brands assigned Florida Lumber, Xochimex, RedFish Restaurant, Acid NYC, Amadeus North America, Palace Resorts, Miami Marlins, Baptist Hospital, Metro PCS, A+MiniStorage, Florida Lumber, AJ Fernandez Cigars, Panda Kitchen & Bath, Parkland Coffee, Chef Adrianne Calvo, Chef Brian Aaron, and Jacquie Marquez. Explore my favorite projects in art direction, collateral event, billboard design, and branding.

McCANN WORLDGROUP. Advertising Agency | Art Director from 2009 to 2011
Brands assigned, Backus, Barena, Cuzqueña, Yellow Pages, Chevrolet, JCB, Americatel, Mall Plaza, and Plaza Vea Supermarket.

SAATCHI & SAATCHI GLOBAL. Advertising Agency | Art Director in 2008
Brands assigned, Master Card, El Comercio, Brahma, PediaSure, Dyclass, and Lamborgini ice cream.

PUBLICIS WORLDWIDE. Advertising Agency | Senior Graphic Designer from 2006 to 2008
Brand assigned, Plaza Vea Supermarket.

LEO BURNETT WORLDWIDE. Advertising Agency | Graphic Designer from 2004 to 2005
Brands assigned, Saga Falabella, Sodimac, Tottus, and CMR credit card.

McCANN WORLDGROUP. Advertising Agency | Graphic Designer from 2002 to 2003
Brand assigned, Plaza Vea Supermarket, and support to Coca-Cola, Nextel, and Bimbo.

LEO BURNETT WORLDWIDE. Advertising Agency | Production Artist in 2002
Brand assigned, Plaza Vea Supermarket.

Tools and Technologies

In Print Design, Motion Graphics, Photography, and Videography I’ve been using Adobe Illustrator® CC, Adobe Photoshop® CC, Adobe InDesign® CC, Pantone Color System, Adobe Lightroom Classic, Adobe Camera Raw, Adobe Premiere® CC, Adobe After Effects CC, Final Cut Pro X, Adobe Audition CC.

In Digital Marketing and Web design, I’ve been using developer tools such as Buffer, Miro, Trello, Basecamp, CMS WordPress, WPBakery Page Builder, Shopify, Adobe XD, Sketch App, Craft, InVision Studio, SketchUp®, Marvel App, App Moqups, Balsamiq®, Mailster, Mailchimp, ConvertPlug, PopUps, and Constant Contact. Facebook, Instagram, Pinterest, Twitter for Business, Google Analytics, Google AdWords, and Google Ads. I have essential knowledge of HTML5, CSS Markup language, and Interactive JavaScript to assist on a website.

Projects and Reel

Please check out Showcase Portfolio 2016
Please check out Advertising Reel 2016

PRIVACY POLICY
The only purpose is to share and show my projects and portfolio to potential employers and others. This site is about my professional background and selecting advertisement pieces developed during my hiring period at the advertising agencies. My intention to show these projects is that it might be used to identify useful practices in the creative process or to produce a digital technique. I am not responsible for republished content from my social network and/or websites without permission.