About me

Hello, I’m Mark, an Art Director based in vibrant and sunny Miami, FL. I kicked off my creative venture as a Graphic Designer, gaining valuable experience in top-tier advertising agency groups such as WPP, Publicis Groupe, and Interpublic Group (IPG) is one of the world’s premier global advertising and marketing services companies.

I specialize in a diverse range of roles, including Computer Graphics Artist (CGI), User Interface Designer, Social Media Content Creator, Photographer, and Videographer. Ever wondered why I take on so many roles? The dynamic landscape of the advertising industry has evolved rapidly over the past decade. To stay at the forefront, I continuously enhance my skills as a digital media specialist, adapting to the industry’s swift transformations.

Over the course of my career, I’ve actively contributed to projects within renowned advertising agencies such as Saatchi & Saatchi Global, Publicis Worldwide, McCann WorldGroup, and Leo Burnett Worldwide. My portfolio encompasses collaborations with brands like Chevrolet, Direct TV, AB InBev, Yell, Mattel, Marvel, Disney, Amadeus North America, Miami Marlins among others.
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ES DISTRIBUTIONS. Logistics & Supply Chain | Head of Creative from 2019 – Present
Taking my role as a Head of Creative into account, I must be as specific as possible within our creative team in order to be clear and objective. In addition to following all the tasks that need to be completed by our team, I am also approving the work from our team according to the needs provided by the company departments. It is my role to organize brainstorming sessions to listen to the creative team, provide assets, make a brief clearly brief, share ideas with the team, and prepare templates, bringing everything our team needs to start a project. In order to maintain consistency on our social media networks, e-commerce sales, and Amazon product listings, I am responsible to create templates for directing co-workers to follow guidelines like photography, videography, packaging guidelines, and brand guidelines.

GORILLA PITCH MANAGEMENT. Digital Advertising Agency | Remote Senior Digital Art Director from 2015 – 2020
As an Interactive Art Director, I identify the project’s goals and then create design documentation and prototype procedures that I deliver to the development staff. In order to prototype and deploy a wide range of interactive properties, I supervise a team of web developers and closely collaborate with them. Brands assigned Florida Lumber, Xochimex, RedFish Restaurant, Acid NYC, Amadeus North America, Palace Resorts, Miami Marlins, Baptist Hospital, Metro PCS, A+MiniStorage, Florida Lumber, AJ Fernandez Cigars, Panda Kitchen & Bath, Parkland Coffee, Chef Adrianne Calvo, Chef Brian Aaron, and Jacquie Marquez. Explore my favorite projects in art direction, collateral event, billboard design, and branding.

McCANN WORLDGROUP. Advertising Agency | Art Director from 2009 to 2011
McCann Worldgroup awarded AGENCY OF THE YEAR 2011. The following are the main brands I have been assigned: SABMiller Group World’s Second-Largest Brewer measured by revenues. (Backus & Johnston in Latin America) Mall Plaza (Shopping Mall) Chevrolet, and JCBamford Excavators Limited (Automobile). Also, Barena & Cuzqueña (Alcoholic Drink), Yell Group (Classified Ads), Americatel (Telecommunications)

SAATCHI & SAATCHI GLOBAL. Advertising Agency | Art Director in 2008
Brands assigned: Mi Banco (Financial Services), El Comercio (News), Lamborghini (Food) Dyclass (Beauty), Brahma and Pediasure
Some of my responsibilities include:
• I create advertisements for financial services offered by Mi Banco.
• Assist in the creation of concepts, attend photo shoots, and participate in all aspects of fully integrated campaigns, such as TV, newspaper ads, and brochures.
• Collaborate with a team of copywriters, producers, photographers, stylists, illustrators, designers and account executives to deliver fully integrated campaigns.

PUBLICIS WORLDWIDE. Advertising Agency | Senior Graphic Designer from 2006 to 2008
Publicis Worldgroup’s Team was recognized with an EFFIE SILVER AWARD
I have been assigned to work on this brand which is Plaza Vea supermarket.
My responsibilities are as follows:
Supervise the creative team in partnership with the copywriter
and manage photo shoots and digital printing.
Design supermarket catalogues.
Develop ideas for integrated campaigns and executions for television, print, outdoor, banners, billboards, exhibit displays, as well as any other new media opportunities available.

LEO BURNETT WORLDWIDE. Advertising Agency | Graphic Designer from 2004 to 2005
Leo Burnett Worldwide awarded as the NETWORK WORLD’S BEST AGENCY
The following brands were under my responsibility: Falabella Brands: Falabella (Store Department), Sodimac (Hardware), CMR (Credit Card), Tottus (Hypermarket).

McCANN WORLDGROUP. Advertising Agency | Graphic Designer from 2002 to 2003
Main brand assigned to me is Plaza Vea Supermarket. Among the other brands assigned were Mobil, Coca-Cola, Good Year, Nextel, and Bimbo.
My responsibilities included:
I was responsible for the supermarket brand Plaza Vea:
• For integrated campaigns, work with creative teams to develop and improve internal processes related to supermarket’s catalogs (layouts, photo shoots, photo retouching, approval, and digital printing).

LEO BURNETT WORLDWIDE.  Advertising Agency | Production Artist in 2000
The brands assigned to me were Plaza Vea Supermarket and Tottus Hypermarkets.
I was responsible for the following tasks:
• Manage the style guides for Plaza Vea and Tottus supermarkets in order to accompany the final deliverables, which are campaign ads, promotion ads, and catalog designs.
• Provide final electronic files to pre-press department for distribution.

The developer tools I use are, Cinema 4D, Adobe Substance 3D®, Keyshot 3D rendering, Pantone Color System, Adobe Illustrator® CC, Adobe Photoshop® CC, Adobe InDesign® CC, Adobe Lightroom, Adobe Camera Raw, Adobe Premiere® CC, After Effects CC, Final Cut Pro X, Adobe Audition CC, Buffer, Miro, Trello, Basecamp, CMS WordPress, WPBakery Page Builder, Shopify, Adobe XD, Sketch App, Craft, InVision Studio, SketchUp®, Marvel App, App Moqups, Balsamiq®, Mailster, Mailchimp, ConvertPlug, PopUps, and Constant Contact. I have essential knowledge of HTML5, CSS Markup language, and Interactive JavaScript to assist on a website.

PRIVACY POLICY
During the hiring period at the advertising agencies, I developed a selection of advertisement pieces and shared them with prospective employers and other stakeholders. My site focuses on my creative work, the ideas and projects that I have conceived, as well as an overview of my career path. These projects will serve as a resource to identify useful practices on the creative process or to develop a digital technique, so I will show them as a resource. The content on my social networks and/or websites may not be republished without my consent.