Working as an Art Director at advertising agencies has given me the opportunity to be involved in the initial creative phases so that I can develop new ideas based on a brief. It is an essential part of my job that I continuously improve my capabilities so that I can keep on being innovative in my career. I am capable of distributing projects, managing a team, and commissioning tasks to specialists when necessary. My job involves developing design guidelines, participating in a variety of projects with deadlines, directing photo shoots, editing the final product for presentation to the client, and observing brand expectations as well as print and digital standards of quality.

In my role as a Print Designer, I maintain a strong understanding of the CMYK process and RGB colors using Pantone color systems and color theory. One of the greatest joys in my work is establishing brand guidelines from logo designs. In my job as a digital & web designer, my primary responsibilities include visual design, tasks such as web design, digital assets, PDF interactive, direct mail, newsletters, product branding, set of design guidelines, font, color, image, and space that assure consistency across the interface, as well as line art style, fonts, colors, images, and space. To name a few ways in which I can bring ideas to life, I have developed mood boards, mockups, application trials, package designs, outdoor advertising, marketing collateral, and package design.

In order to create social media content that is effective, I have to master Adobe Creative apps, understand social media platforms, and share deliverables in order to become a skilled social media content creator. In order to support brand social media campaigns, I begin by preparing a content calendar, creating assets that include still images, graphics, infographics, animated GIFs, videos, cinemagraphs, and motion graphics to name a few following the concept.

In addition to editing and producing images, I also use a DSLR camera to shoot images. I determine the desired composition, select and adjust the subjects, equipment, and lighting. I also enhance, retouch, create photo montages, clip paths, restore photos, collages, and enhance photos.

As a Director, I am given the opportunity to develop visual storyboards in order to facilitate the production designer’s vision for every location and set in a film so that the film has a distinct visual identity that makes it stand out. Video editing involves tasks such as green chromakey, animation, sound effects, music editing and mixing, exposure correction, color grading, and color corrections among others.