Label design for Nutrament. Fuel your now

Introduction:
Nutrament is a nutritional vitamin drink brand. Whether you need a drink to fuel your game or just one for a quick snack Nutrament lets you make the most of your day.

 Details:
In these proposals for the new label design, I tried to capture an urban and energy essence for their new brand personality. The design of labels is vibrant and colorful.
Also, it has a color by flavor.
The hand-drawn is simple and authentic; it has movement, and the tone in art is contrasting and dramatic. The spot that stands out in the artwork is a sporting life.

 Idea:
When conceptualizing the label design, I kept the “color by flavor” system for its products. As you can see, the packaging for every flavor has different colors while maintaining the same consistent design.

 Brief:
Primary target audience: urban, male, typically Afro/Hispanic Caribbean.
Copy: Energy Nutrition Drink.
Tagline: “Fuel Your Now.”
Flavors: Vanilla, Chocolate, Strawberry, Banana, Coconut, and Mango.

Nutritional information:
• 16g of protein
• 35% daily value of 24 vitamins and minerals
• Made with real skim milk
• Excellent source of high-quality protein, calcium and vitamin D

Credits:
Brand: Nutrament
Project: Proposals for a new label
Topic: Sporting life
Entry type: Paper wraparound label.
Software: Adobe Illustrator & Adobe Photoshop
Illustration: Marco Zuniga
Graphic Designer: Marco Zuniga
Digital Artist: Marco Zuniga
Motion Graphics Designer: Marco Zuniga

Presentation: