Label design for Nutrament. Fuel your now
Nutrament is a nutritional vitamin drink brand. Whether you need a drink to fuel your game or just one for a quick snack Nutrament lets you make the most of your day.
In these proposals for the new label design, I tried to capture an urban and energy essence for their new brand personality. The design of labels is vibrant and colorful.
Also, it has a color by flavor.
The hand-drawn is simple and authentic; it has movement, and the tone in art is contrasting and dramatic. The spot that stands out in the artwork is a sporting life.
When conceptualizing the label design, I kept the “color by flavor” system for its products. As you can see, the packaging for every flavor has different colors while maintaining the same consistent design.
Primary target audience: urban, male, typically Afro/Hispanic Caribbean.
Copy: Energy Nutrition Drink.
Tagline: “Fuel Your Now.”
Flavors: Vanilla, Chocolate, Strawberry, Banana, Coconut, and Mango.
• 16g of protein
• 35% daily value of 24 vitamins and minerals
• Made with real skim milk
• Excellent source of high-quality protein, calcium and vitamin D
Project: Proposals for a new label
Topic: Sporting life
Entry type: Paper wraparound label.
Software: Adobe Illustrator & Adobe Photoshop
Illustration: Marco Zuniga
Graphic Designer: Marco Zuniga
Digital Artist: Marco Zuniga
Motion Graphics Designer: Marco Zuniga
Color by flavor:
Coconut, Mango, Strawberry, Chocolate, and Vanilla.
The color of the brand by flavor:
Nutrament template: Diecut