• Home
  • About
    • About Me
    • Capabilities
    • Projects
    • Photography
    • Videography
  • Projects
    • Branding / Package Design
      • Brand Identity
      • Brand Licensing
      • Graphic Design
      • Packaging Design
      • Campaigns
      Web /NFTs / Digital Media
      • Social Media Content
      • NFTs
      • Web Design
      • Event Collateral
      • Making of
      CGI / Photo / Video
      • Photography
      • Videography
      • CGI Builds
      • AI Projects
      • Animation
      Portfolios
      • Advertising Reel
      • Behance
      • Showcase Portfolio
      • Advertising Pitches
      • Blog
  • Blog
  • Blog
  • Tech
    • Artificial Intelligence
    • NFT OpenSea Collections
  • Contact
  • Home
  • About
    • About Me
    • Capabilities
    • Projects
    • Photography
    • Videography
  • Projects
    • Branding / Package Design
      • Brand Identity
      • Brand Licensing
      • Graphic Design
      • Packaging Design
      • Campaigns
    • Web /NFTs / Digital Media
      • Social Media Content
      • NFTs
      • Web Design
      • Event Collateral
      • Making of
    • CGI / Photo / Video
      • Photography
      • Videography
      • CGI Builds
      • AI Projects
      • Animation
    • Portfolios
      • Advertising Reel
      • Behance
      • Showcase Portfolio
      • Advertising Pitches
      • Blog
  • Blog
  • Blog
  • Tech
    • Artificial Intelligence
    • NFT OpenSea Collections
  • Contact
  • Facebook
  • Instagram
  • Pinterest
  • YouTube
  • Tumblr
  • LinkedIn
  • Flickr

Bon Appetit. Genuine tradition inside. Brand Guidelines / Packaging Design

Date:  June 4, 2016
Author:  admin
Category:  Uncategorized
Comments:  0
Bon Appetit. Genuine tradition inside. Brand Guidelines / Packaging Design
Details: 
The goal with this distinctive design helped consumers cut through the proliferation of choices available in the same service category. 
The concept refers to a traditional coffee. In order to match our intended perception, we decided to use the slogan, “genuine tradition inside” which is proposed to define the product as being natural and fresh coffee on the inside. 
The coffee farm shown outside of the box provides a glimpse into where the coffee is produced representing a natural and pure environment. We built a “unique” brand different from other brands already present inside supermarkets.
As a result, we were recognized by the client.

A “tip” to create a vision board
A vision board is a visual representation of what you want to create. It depicts what you want to become and what you want to achieve. The images elicit thoughts of want to manifest accompanied by a feeling of a having done so.
Create your own vision map. Select images from online searches and magazines, and choose any textures, graphics, colors, typographies, words or phrases you find meaningful. Cut them out, and paste them onto a piece of poster board.


Thinking:
• The challenge for this project was creating packaging that was different from brands that are already present inside supermarkets. 
• The only thing made available to us for this brand was the name, “Bon Appetit.” 
• In creating an image for this brand, we wanted to build the perception that this coffee is natural and fresh, directly from its producer.

Idea:
• We started with the creation of a logo and then moved on to developing the brand guidelines we’d be using for the packaging. 
• We created a logo that matched the perception we wanted to build for the brand. 
• To match our intended perception, we decided to use the slogan, “genuine tradition inside” which is meant to define the product as being natural and fresh coffee on the inside. The tears on the outside box provide a glimpse into where the coffee is produced, representing that natural and bright environment.  

Credits:
Agency: GMG Advertising
Advertiser: Parkland Coffee
Product: Bon Appetit
Category: Beverages – Coffee
Medium Type: Brand Guidelines / Packaging Design
CEO: Mike Beovides
Concept Art Director: Marco Zuniga
Art Director: Marco Zuniga
Graphic Designer: Marco Zuniga
Account Director: Liza Santana / Gabriel Pineres

Timelapse:

Table of contents:

• Mood Board
  Look and feel
• Typography 
Brand & flavors
• Main idea
The brand concept
• The slogan
• The colors
Ground & Accent colors
• Art elements
Badges / Graphics / Torn paper / Borders / Backgrounds
• Product sample
• Graphic design
a. The Lid
b. The package sides
• The packaging elements


Ideation & Sketching: 


Bon Appetit Digital Technique. Chapter 1 “Bag design.” 
Bon Appetit Digital Technique. Chapter 2 “Bag design” 
0
Facebook Twitter Google Pinterest
Prev (P)
Next (N)

Recent Posts

featured image

Ocean Bank web design

Date:  February 21, 2020
placeholder

Americatel. Billboard

Date:  July 31, 2012

Leave a Comment Cancel reply

Your email address will not be published. Required fields are marked *

18 − 14 =

WC Captcha − 3 = 5

Recent Posts

  • Ocean Bank web design
  • South Florida Compliance Association. Responsive Website design
  • Matransa Logistics. Responsive web design

Recent Comments

    Archives

    • February 2020
    • November 2019
    • October 2019
    • August 2019
    • September 2018
    • August 2018
    • June 2018
    • January 2018
    • December 2017
    • November 2017
    • July 2017
    • May 2017
    • January 2017
    • December 2016
    • November 2016
    • October 2016
    • September 2016
    • August 2016
    • July 2016
    • June 2016
    • March 2016
    • February 2016
    • January 2016
    • December 2015
    • November 2015
    • October 2015
    • August 2015
    • March 2015
    • February 2015
    • December 2014
    • November 2014
    • August 2014
    • June 2014
    • May 2014
    • April 2014
    • March 2014
    • February 2014
    • January 2014
    • November 2013
    • October 2013
    • September 2013
    • August 2013
    • July 2013
    • May 2013
    • March 2013
    • February 2013
    • December 2012
    • November 2012
    • September 2012
    • August 2012
    • July 2012
    • May 2012
    • February 2012
    • December 2011
    • November 2011
    • October 2011
    • August 2011
    • July 2011
    • June 2011
    • May 2011

    Social Networking Sites

    • Linkedin
    • Blog
    • Youtube
    • Instagram
    • Facebook
    • Twitter
    • Flickr
    • SlideShare
    • Behance
    • Vimeo
    • Tumblr
    • Issuu
    • Pinterest
    • Sound Cloud
    • Video Advertising Reel
    • PDF Showcase Portfolio
    • Advertising Pitches

    About Me

    • About
    • Capabilities
    • Contact
    • Marketplace

    Work

    • Projects
    • Photography
    • Videography
    • Blog

    Photo Stream on Flickr

    Spider-Man 2, the movie. Brand Licensing
    Yosakura Native App UX/UI Design. Prototype
    Editing video by using Adobe After Effects
    Recap video - Visual Content
    ZunigaIdeas Logo Animation
    ZunigaIdeas Intro
    ZunigaIdeas Videography and Photography Services
    70,861 Thanks! Total Pages views on Blogger 2017
    Mark Zuniga Advertising Reel 2017 (shortened version)

    Flickr View stream on Flickr

    RSS Mark Zuniga on Blogger

    Join Mailing List

    Powered By Ⓒ 2022 Mark Zuniga from ZUNIGAIDEAS Corp. All Rights Reserved
    Powered By Ⓒ 2022 ZUNIGAIDEAS All Rights Reserved
    Join Mailing List