Plaza Vea Brand. Recap at Publicis Worldwide 2007

Date:  October 12, 2011
Author:  admin
Category:  Plaza Vea
Comments:  0
Plaza Vea Brand. Recap at Publicis Worldwide 2007
Introduction:
Plaza Vea Supermarket currently operates 118 stores throughout Peru, which makes it the largest chain in its category in this country. There are 11 locations in Chile, 4 in Peru (under the Mall Aventura Plaza brand), and 1 in Colombia. They are large regional shopping malls anchored by multiple department stores and hypermarkets. This includes the parent company’s Falabella department stores and Tottus hypermarkets.


Publicis Lima. Effie Silver Awards on retail category.
Plaza Vea campaign openings of new stores.


Plaza Vea Supermarket Campaigns

Credits:
Date Range: 2006 – 2008
Agency: Publicis Group Worldwide
Advertiser: Plaza Vea Supermarket
Creative Director: César de María
Account Director: Berenice Lu
Account Executive: Cecilia Tello
Art Director: Javier Krumdieck
Jr. Art Director / Senior Graphic Designer: Marco Zuniga


Free shopping campaign

Main photo


Logotype
TV Spot

Free shopping TV 30s.

Mother’s Day campaign

Credits:
Date Range: 2006 – 2008
Agency: Publicis Group Worldwide
Advertiser: Plaza Vea Supermarket
Creative Director: César de María
Account Director: Berenice Lu
Account Executive: Cecilia Tello
Art Director: Javier Krumdieck
Jr. Art Director / Senior Graphic Designer: Marco Zuniga

Logotype

Main photography

TV Spots

Mother’s Day TV 15s.

Mother’s Day TV 30s.

Back to school campaign

Credits:
Date Range: 2006 – 2008
Agency: Publicis Group Worldwide
Advertiser: Plaza Vea Supermarket
Creative Director: César de María
Account Director: Berenice Lu
Account Executive: Cecilia Tello
Art Director: Javier Krumdieck

Jr. Art Director / Senior Graphic Designer: Marco Zuniga

Main photography
Logotype
TV Spot

TV deals promotion

Credits:
Date Range: 2006 – 2008
Agency: Publicis Group Worldwide
Advertiser: Plaza Vea Supermarket
Creative Director: César de María
Account Director: Berenice Lu
Account Executive: Cecilia Tello
Art Director: Javier Krumdieck

Jr. Art Director / Senior Graphic Designer: Marco Zuniga

Main photography

TV Spot

Others ads

Credits:
Date Range: 2006 – 2008
Agency: Publicis Group Worldwide
Advertiser: Plaza Vea Supermarket
Creative Director: César de María
Account Director: Berenice Lu
Account Executive: Cecilia Tello
Art Director: Javier Krumdieck

Jr. Art Director / Senior Graphic Designer: Marco Zuniga

Anniversary covers
Promotional campaign
Product catalogs. Inside pages

Steak catalog
Furniture catalog

Toys catalog

Bus wrap application
Pictorial marks


Brand licensing promotions


Source: Memories at Leo Burnett
0

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