Mattel, Marvel, Disney, Snoopy, Hasbro, Peanut, Barney, Ice Age, Open Season and Madagascar. Brand Licensing
Some of past works with brand licensing at McCann WorldGroup, Leo Burnett and Publicis Worldwide. Promotions and products to try to attract customers who are loyal to the supermarket or brand. To increase revenue sources, enhance company image, and sell more of their core products.
Introduction
The power of a brand behind your product
Licensing is the process of leasing a legally protected (trademarked or copyrighted) entity – a name, likeness, logo, trademark, graphic design, slogan, signature, character, etc. The entity, known as the property or intellectual property, is then used in conjunction with a product. Licensed products have several advantages over their own brand cousins. The major and obvious benefit you get by signing a license is the power of that brand behind your product. Many brands will have a huge marketing spend and come with a built-in loyal following as well as great consumer insight. These things take many years to develop and lots of investment.
Let’s see!
Peanuts TM
Christmas campaign
Credits:
Agency: McCann Worldwide
Brand Licensing: Peanuts
Advertiser: Mall Plaza
Medium Type: Peanuts Christmas campaign
General Creative Director: Mauricio Fernandez Maldonado
Account Director: Tatiana Mosquera
Art Director: Marco Zuniga
Graphic Designer: Marco Zuniga
Environmental graphic design
Peanuts Christmas Tree at Shopping Mall
Merchandising
Flyers
Peanuts Promotion Ads
Banners indoor at Shopping Mall
Price tags at Shopping Mall
Ice Age 2 – Movie
Activation
Credits:
Agency: Publicis WorldGroup
Brand Licensing: Ice Age Movie
Advertiser: Plaza Vea Supermarket
Medium Type: Activation
Account Director: Berenice Lu
Executive Account: Cecilia Tello
Jr. Art Director: Marco Zuniga
Stickers: Supermarket Checkout
Banners indoor at Supermarket
Supermarket entrance
Print Ads
Madagascar movie
Promotion
Promotion
Credits:
Agency: Leo Burnett Worldwide
Brand Licensing: Madagascar movie
Advertiser: Falabella Group
Medium Type: Promotion
Art Director: Alfonso Fernandez
Creative Graphic Designer: Marco Zuniga
Advertising Ad
Open Season movie
Promotion
Credits:
Agency: Publicis WorldGroup
Brand Licensing: Open Season movie
Advertiser: Plaza Vea Supermarket
Medium Type: Promotion
Account Director: Berenice Lu
Executive Account: Cecilia Tello
Senior Graphic Designer: Marco Zuniga
Print Ad: Merchandising
Advertising Ad
Mattel, Marvel, Disney, Snoopy, Hasbro, Peanut and Barney
File Folders (cover design). Back to school campaign
Credits:
Brand Licensing: Mattel, Marvel, Disney, Snoopy, Hasbro, Peanut, Barney among others.
Advertiser: Plastic Industries Corporation CIPSA
Product: File Folders (cover design)
Medium Type: Back to school campaign
Art Director: Marco Zuniga
Graphic Designer: Marco Zuniga
Contact: Aldo Acervo
Banners outdoor
Bus wrap design application
Bus wrap design
Time table school
Flyers
Sales catalog
Thank you!
View stream on Flickr
Mark Zuniga on Blogger
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