Chifans. Peruvian Chinese Cuisine. Brand Identity
Details:
The goal was to create an identity for this Peruvian Chinese Cuisine that would stand out in an oversaturated market. This brand identity focused mainly on the Peruvian clientele. Customers will be able to identify the brand by its primary colors and food. Also, a funny Asian character is created to communicate and promote ingredients and delicious recipes on social media. To display marketing support, please check out the link below.
Introduction:
Chifans is a Peruvian-Chinese restaurant located in Miami, Fl-Kendall area.
Assignment:
By developing its brand identity, ad press, promoting the business in the social media, participating in different events in the community and other marketing strategies.
Results:
Chifans was able to increase the sales of delivery services by giving a great alternative to Peruvian food in the Kendall area.
Agenda: Touchpoints
– Brand identity
– Logotype
– Color concept
– Typography
– Backgrounds
– Photographic style
– The Character
– Merchandising
– Events and promotions
– Social media promotions
– The Chalkboard
– Ideas behind the brand: Sketch design
Credits:
Advertiser: Chifans
Entry Type: Brand Identity
Category: Food
Chifans Manager: Cesar Kcomt
Entry Type: Brand Identity
Category: Food
Chifans Manager: Cesar Kcomt
Art Director: Marco Zuniga
Graphic Designer: Marco Zuniga
Brand identity
Business cards
Brand Identity: Pitch Presentation
Logotype
Colors
Typography
Specials icons
Identify dishes, food, and prices
Backgrounds
Photographic style
Names for the food
The application
Icons | Names | Colors | Photography | Typography
The character
Character Personality
Social Media:
Mr. Chifans:
Proposals for menu boards:
Other suggestions:
Artworks of Business cards:
Pin button badge:
T-Shirt
Brand Quote
Vehicles:
Promotional vinyl
Events and promotions
Menu board design
Cover 1:
Cover 2:
Inside:
Chalkboard
Before: The digital design
The Handwriting:
Artist: Marco Zuniga
Materials: Chalk and pencil
Social content: promotions
Ideas behind the brand
Sketch Design
View stream on Flickr
Mark Zuniga on Blogger
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