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Chifans. Peruvian Chinese Cuisine. Brand Identity

Date:  October 19, 2015
Author:  admin
Category:  Chifans, Peruvian Chinese restaurant
Comments:  0
Chifans. Peruvian Chinese Cuisine. Brand Identity
Details:
The goal was to create an identity for this Peruvian Chinese Cuisine that would stand out in an oversaturated market. This brand identity focused mainly on the Peruvian clientele. Customers will be able to identify the brand by its primary colors and food. Also, a funny Asian character is created to communicate and promote ingredients and delicious recipes on social media. To display marketing support, please check out the link below.

Introduction:
Chifans is a Peruvian-Chinese restaurant located in Miami, Fl-Kendall area.

Assignment:
By developing its brand identity, ad press, promoting the business in the social media, participating in different events in the community and other marketing strategies.

Results:
Chifans was able to increase the sales of delivery services by giving a great alternative to Peruvian food in the Kendall area. 

Agenda: Touchpoints

– Brand identity
– Logotype
– Color concept
– Typography
– Backgrounds
– Photographic style
– The Character
– Merchandising
– Events and promotions
– Social media promotions
– The Chalkboard
– Ideas behind the brand: Sketch design

    Credits:
    Advertiser: Chifans
    Entry Type: Brand Identity
    Category: Food
    Chifans Manager: Cesar Kcomt
    Art Director: Marco Zuniga
    Graphic Designer: Marco Zuniga


    Brand identity

    Business cards


    Brand Identity: Pitch Presentation

    Logotype


    Colors

    Typography

    Specials icons
    Identify dishes, food, and prices

    Backgrounds

    Photographic style

    Names for the food

    The application
    Icons | Names | Colors | Photography | Typography

    The character

    Character Personality


    Social Media:


    Mr. Chifans:

    Proposals for menu boards:

    Other suggestions:

    Artworks of Business cards:

    Pin button badge:

    T-Shirt 
    Brand Quote

    Vehicles:
    Promotional vinyl
    Events and promotions

    Menu board design
    Cover 1:

    Cover 2:

    Inside:


    Chalkboard

    Before: The digital design 

    The Handwriting:
    Artist: Marco Zuniga
    Materials: Chalk and pencil

    Social content: promotions

    Ideas behind the brand
    Sketch Design

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    Chifans. Peruvian Chinese Cuisine. Brand Identity

    Date:  October 19, 2015

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