Nutrament label design

Nutrament is a nutritional vitamin drink brand. Whether you need a drink to fuel your game or just one for a quick snack Nutrament lets you make the most of your day.

Details:
In these labels proposals, I tried to capture an urban and energy essence for their new brand personality. The design of labels is vibrant and colorful. Also, it has a color by flavor. The hand-drawn is simple and authentic; it has movement, and the tone in art is contrasting and dramatic. The spot that stands out in the artwork is a sporting life.

Idea:
When conceptualizing the label design, I kept the “color by flavor” system for its products. As you can see in the packaging for every flavor has different colors while maintaining the same consistent design.