Cracked was founded in 2018 with a simple goal in mind; deliver an appetizing egg and chicken-fare menu composed completely of free-range and organic ingredients. This concept was created by Chef Adrianne Calvo, whose Maximum Flavor style has captivated her customers for over a decade now.
Many brand identity elements to establish a look and feel include variations from the scheme wont make the brand identity disintegrate. The table of contents of the brand identity including: • About Cracked • Cracked Mission Statement • Adrianne Bio and Corporate Sponsorship Collaborations • Logotype • Monochrome Versions • Incorrect Use • Cobranding • Color Palette • Typography • Primary Typeface • Secondary Typeface • Identity Elements • Stationary • Applications
Essential elements to a comprehensive brand identity
Advertiser: Cracked by Chef Adrianne
Advertising Agency: Gorilla Management Group
Project: Brand Identity
Software: Adobe Illustrator, and Adobe Photoshop.
Art Director: Mark Zuniga
Graphic Designer: Mark Zuniga
Copywriter: Sheehan Planas
Photographer: Erick Coego