Dark dining event benefiting Ronald McDonald House Charities Foundation
This event was centered around the concept of living the New York 1920’s era. To begin the campaign, we searched for similar locations and sumptuous costumes to the NY1920’s era. As a result, the audience was involved in both the show and the music as a whole. In order to raise funds for the Ronald McDonald House Charities Foundation (RMHC), we used the funds collected from our sponsors and ticket sales to make a donation.
Some of my responsibility was to manage and direct this project. I began by writing a storyboard, and then we worked with artistic collaborators and providers of outdoor advertising to produce the event. I led the photoshoot, designed and developed the digital media assets. My team and I as a Head of Art developed a style guide and an environmental design event, which were posted on YouTube, Facebook, and Instagram by our social media manager.
We collect funds from our sponsors and ticket sales to donate to the Ronald McDonald House Charities (RMHC) Foundation
The aim of this event is to present for the second consecutive year “Dark Dining” 2015 by Chef Adrianne Calvo. Dark Dining has been defined as “a sensory overload encounter that maximizes the art of flavor. This unique concept creates the ultimate dark dining experience.”
In addition, we collect funds from our sponsors and ticket sales to donate to the Ronald McDonald House Charities (RMHC) Foundation.
Agency: GMG Advertising Agency. Miami FL
Advertiser: Chef Adrianne Calvo
Benefiting: Ronald McDonald House Charities (RMHC) Foundation.
Chairman & CCO: Mike Beovides
Head of Art: Mark Zuniga
Concept Art Director: Mark Zuniga
Storyboard: Mark Zuniga
Graphic Designer: Mark Zuniga
Retoucher: Mark Zuniga
Photographer: Ines Ayra