The Eve of Prohibition Event

This event was centered around the concept of living the New York 1920’s era. To begin the campaign, we searched for similar locations and sumptuous costumes to the NY1920’s era. As a result, the audience was involved in both the show and the music as a whole. In order to raise funds for the Ronald McDonald House Charities Foundation (RMHC), we used the funds collected from our sponsors and ticket sales to make a donation.

Some of my responsibility was to manage and direct this project. I began by writing a storyboard, and then we worked with artistic collaborators and providers of outdoor advertising to produce the event. I led the photoshoot, designed and developed the digital media assets. My team and I as a Head of Art developed a style guide and an environmental design event, which were posted on YouTube, Facebook, and Instagram by our social media manager.