Swatch Black Magic

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Swatch Black Magic


Featuring an oversized BIOCERAMIC case and bezel in matte black, this BIG BOLD BIOCERAMIC watch is beautifully designed with a black silicone strap with a dark gray print. In addition to enhancing the white superlight feature on the black hands, the solid black dial emphasizes the sense of adventure. Inspired by a compass needle, the second hand amplifies the sense of adventure. It was the massive basalt formations and dark caves that inspired this timepiece, and if you look closely enough, you will be able to see them.

Name: Advertising Ad
Client Swatch
Category Advertising / Photography
Role Creative / Graphic Design / Photography
Tags Graphic Design, Photography, Creativity


Behold volcanic rock

Advertiser: Swatch
Project: Advertising Ad
Live site:
Art Director: Mark Zuniga
Copywriter: Swatch
Photography: Mark Zuniga
Photography: By Chef Adrianne
Developers: Dilip Hingarajiya and Pratik Gandhi

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